Contemporary Hospitality Industry Assignment Tourism Essay

Contemporary Hospitality Industry Assignment Tourism EssayThe main aim of this report is to leave behind a brief description of the hospitality industry in UK along with its size, scope and diversity in order to convince the panel of potential giftors to invest in the hospitality industry.My focus consultancy firm was asked to produce a formal report waysing on the foreign business batch to help them to decide whether to invest or not in particular sector of the industry for the coming capital of the United Kingdom 2012 Olympic games.It will provide them a brief description of disparate ownership styles, management styles as soundly as organisational social organization of several opposite sectors of the hospitality industry.Moreover, it will in any case provide the detail analysis of underway trends, issues and recent developments within the industry.There ar different sectors in the hospitality industry like hotels, restaurants, clubs and chuck outs, contract catering, casinos etc.The particular sector that I am going to way is the alteration sector i.e. hotel and I am presenting the ideas that i have generated while doing the research.Hospitality industry is a very broad industry.It is not always on the loose(p) to define the hospitality industry.There ar different criteria of defining it.One of the way of defining hospitality industry is by using Standard Industrial Classification(SIC) which was founded in united Kingdom in 1948.It defined the hospitality industry under the 1968 classification, as Establishments (whether or not licensed for the sale of intoxicating liquors)providing meals, light refreshments, drink or accommodation. (jones, 2002).Hospitality industry is defined as hotel, motels, inns or such businesses that provides transitional or short-term lodging, with or without food.(Businessdictionary.com). two definition suggests that hospitality industry is the industry which provide food and accommodation to the thickening.Hosp itality industry is made up of two distinct services- provision of overnight accommodation for people staying away from home, and the provision of sustenance for people eating away from home or not preparing their own meals. (jones, 2002).British Hospitality Trends Developments 2010 which was published today has revealed that, despite the recession, the UK hotel industry is continuing to expand, with over 10,400 inhabit opening in 2010 and a further 43,000 planned for the period 2011-2015.(British Hospitality Association,14/11/2010).The hotel industry is flourishing every year.Moreover, the tourist coming to the UK especially capital of the United Kingdom is never stopping.The amount spent by overseas visitors to the UK rose by 15.9% during July 2010 to 1.96b, compared with 1.69b during the same month of 2009, according to the Governments latest Overseas Travel and Tourism figures. The tour of overseas visits to the UK outgrowthd by 4.9% to 3.24 million during this period, compa red with 3.1 million in July 2010.(Caterersearch.com).By looking at the figures above we fucking say that it is secure and safe to invest in the hotel industry.There are various sectors in the accommodation where businessman can invest.They can invest in different events of set up hotels, business and conference hotel,budget hotels, dress shop hotels, motels,lodges etc.They can invest in the existing property or build up hotels by themselves.If they invest in chain and popular hotels they may lay aside the time and money for the advertisements and promotions.Budget hotels are also getting popular nowadays because of the low disposable income.People want to spend less money and get candid facilities and service.Moreover, they can also construct a new hotel by themselves where they can be the sole owner and can have control over the cyberspace and loss of the business.Business people can also buy the franchising license or do the management contracting.Scale, scope and diversity The hospitality is one of the life-sizedst and fastest suppuration industry in the world. There are just over 46,000 hotels and lymph gland houses in the UK, and the hotel industry remains a significant sector of the economy, with an annual derangement of nearly 40billion (Trends Statistics, 2008, British Hospitality Association). According to the British Hospitality Association, the industry is made up of about 127,000 properties and employs a workforce of 1.6 million people.It is very large and diverse industry.It is the third largest company that provides employment.The scope of the UK hospitality industry is very big.There are different commercial sector like hotels, restaurants, fast food outlets, takeaways, motels, hostels, pubs, clubs etc whereas the welfare sector like educational institutions, halls of residence, hospitals, old age homes, prisons etc.Many tourists are coming to the country every year as the london is popular city around the world.We can find many bi g hotels in london in order to accommodate large no. of tourists every night.Therefore large no. of workforce is required in order to run such hotels which creates millions of jobs.The hospitality industry is very diverse due to the innovation, ownership, classification and grading system, level of service, leisure facilities, forthcoming trends etc.There are different types of hotel which provide standard services to the knob.The hotel now not only provide the food and accommodation but also provides facilities like internet, gymnasium, naiant pool, sauna bath, jacuzzi, night clubs, shops, hair and beauty salons, laundry, car parking, conference and meeting rooms etc.The ownership and classification of hotel grading system also imbibe it diverse.There are different type of ownership and management style like sole owner, fusion, public limited company and private limited company.The grading system of hotel by rating with stars from 1 to 5 level according to the level of service they provide to their guest.Food service is also one of the weighty facilities provided by the hotel.The facilities provided by the hotel depends upon the type of the hotel.There are one or many restaurants in a hotel.The restaurant provide different type of facilities like ala carte menu, buffet service, bar menu, catered service, room service etc.Nowadays we can usually find a restaurant in every hotel.Thus, food service is one of the important sector of the hotel industry. other important sector of the hotel industry is entertainment.Different types of guest come to the hotel some of them are business people, leisure guest, holiday makers etc.Leisure guest and holiday makers are travelling amply for the purpose of entertainment.They want to utilise their holidays and enjoy a lot.Therefore, the hotel should provide entertainment facilities like night clubs, bars, themed parties, casinos, swimming pools, sauna and jacuzzi, sports facilities etc.They should arrange the indoor act ivities so that the guest dont need to go outside searching such facilities.Organisational StructureOrganistaional bodily structure is the relationhsip between the people and different departments of an organisation.Different organisations have different organisational structure.Some organisations have tall structure whereas some have flat structures.Tall organisational structure is in mainly found in large organisations such as hotels which consists of different levels of staff from the managers to the workers whereas the flat organisational structure do not have many level of staff.For e.g. in a flat stucture of a restaurant an owner can be the manager and the chef as well.The organisation is divided in two different parts front of the house and the back of the house.Front of the house are the departments like food and beverage, accommodation, conference and junket etc whereas back of the house are the departments like finance , food preparation areas, and the areas not seen by the guest.In the accommodation sector you can find different types of ownership and the structure.Mostly two types of ownership are popular in the hospitality industry.They are sole ownership or the franchised.Sole ownership kernel opening hotel by yourself without taking any financial help from other except loans.The advantage of this type of organisation is that the owner have sole access to the profit and can make the hotel according to his ideas and concepts whereas the disadvantage is that you have to bear all the lossess of the business and may not have full support as those of chain hotels.In this type of ownership the owner will have direct control over the business.The hotel can be chain hotel or franchised and it can also be the partnership or limited companies.You can directly own a hotel in the chain or can get it be franchised.You can invest in a chain hotel where you can be a part of renowned chain whereas in franchise system of ownership you need to pay the franchiso r a royalty fee in order to operate the business.In this type of ownership one can save the expense of marketing and promotions as it is already well known by the public.Moreover you will be also less affected by ups and downs in the business as you are part of a chain.Both of the above mentioned ownership and management style is popular in the hotel industry.The solely owned hotel should be more promoted in the market as everybody do not know more about the hotel.They should try to be unique by offering wide range and standard services so that guest would be lured to come back again and refer it to other guests.On the other hand the chain hotel should try to maintain their standards as compared to the other chain hotels so that the guest would feel the same standard of service like in any other chain hotel.Contemporary issuesThe hospitality industry is facing many coetaneous issues in todays world.There are lot of managerial and operational issue in the hospitality industry.Some o f the direct issues are standard operating procedure, food and safety, employee expectations, flexible working, socio- heathenish issues, recruitment and retention, e-commerce etc whereas the managerial issue are key players in the hospitality industry, international aspects, marketing considerations, education and training providers, media issues etc.One of the important managerial issue in the accommodation sector is to direct the key players in the industry.There are lot of big brands who are jumper cable in the market.So, you need to identify who are the key players and see how they manage their organisation in order to achieve their goals and objectives.Therefore, in order to remain competitive with such organisations you need to focus on the marketing strategy and providing good service to the guest.You should monitor the things happening around the organisation and should manage the staff properly in order to increase the level of output.Todays world is filled with compet ition so in order to be in the line you should try to focus on the staff management because if the staff is happy then only the organisation can achieve their goal.The guest judge the hotel by the level of service they provide and the facilities they offer so it is very important to provide look of service to the guest.The operational issue should also be taken into consideration in order to have an stiff organisation.One of the most important operational issue in the accommodation sector is employee expectations.Staff are the person responsible for the smooth operations of an organisation.Employee has lots of expectations from the management.They expect to adopt their performance appraisal from their manager, to get trainings for their career development and growth, flexible working hours, good communication etc.They also want to have promotions and recognition for their hard work.So, it is an important contemporary issue.Therefore, for an organisation to be successful need to a ddress the employee expectations.Another important operational issue in the accommodation sector is standard operating procedure. A standard operating procedure is a company wide formalised structure to handle specific operational activities. (operating procedure from ibis) .It helps to improve the quality and the speed of a particular operational procedure.For example plattering of hotels can be done through internet.It will be easy for the guest to keep the room on internet.They dont need to waste their time by calling the hotel and asking the receptionist for all the details.It is will be also easy for them if they need to make any changes for their booking.Moreover, the receptionist also can utilise their time by doing other important work instead of handling the telephone calls.Changes in last 20 yearsThere have been tremenduous change in the accommodation sector in last 20 years.People have started spending more money in leisure travel and holidays.The innovation of budget a irlines was also the main cause of people travelling from one place to another.Moreover, the budget hotel also came into existence which provided facilities to the guest in cheaper rate.So, people started to spent more money in the hospitality industry as a result of which it flourished significantly.The e-commerce was also introduced where people can book the hotel rooms through internet and make any changes in their bookings.They could find the information of the hotels and can choose the appropriate one.There was also the growth of large chain hotels and hospitality companies all across the world.There was emergence of quick service restaurants and the contract caterers such as garner merchant and compass.Moreover the big companies continue to become even larger through merger and acquisition.These all factors contributed to the significant changes in the hospitality industry.Current trendsThere are various current trends present in the accommodation sector.People have been much conscious about their health as a result of which they are attracted to healthy eating or the organic food.Innovations in technlogy is also one of the current trends.Due to inventions of new technnologies the life of people have become easier.The term globalisation has also created an impact upon the hospitality industry where people are thinking in the term of expanding their business all around the world like Accor groups.They are opening their hotel branches in most of the countries.Not only accor most of the leading hospitality brands are expanding their business all around the world.Consumer spending is also one of the current trends.People are tending to spent more money as a disposable income.Making bookings through the website reservations is also the trend that contribute to flourish the hospitality industry.People can easily book the rooms in the hotels. The current trends has appointed impact upon the hospitality industry.ConclusionThe hospitality industry is composed of two factors.They are accommodation and sustenance.Accommodation is one of the important sector of the hospitality industry.Millions of tourists come to London every year.So thousands of rooms are required to accommodate such tourists.Therefore, it is price worthy to invest in the accommodation sector.Moreover, the 2010 olympics is also coming nearer which means large number of tourists will be coming to this place.As a result they need to build more hotels for the tourists.So the business people can invest in this sector which would be more fruitful.On the other hand there are various contemporary issues facing the accommodation sector.We need to address the operational and managerial issues as soon as possible for the smooth functioning of the organisation.